Along with a coach from Itzinya, I have been working on improving my recipes and marketing strategies for the past 4 months. This is a person that is assigned individually to each of the participants during the course. An individual coach is usually difficult to find in the Netherlands. The coach has been following up and helping me even after my graduation, which took place in December 2020. With my coach, I discuss the steps that need to be taken in order to make my product functional in the markets. These discussions can vary from the taste of my cakes to creating business strategies. I found this great because when initiating a business, one requires a lot of information, and to have a knowledgeable person assist you is very helpful.

Itzinya is a “good place” and it is “amazing”. I was able to receive and form many business ideas that are viable in the Netherlands during my time there and it was wonderful. Itzinya highlighted for me how the product I want to launch can be suitable for the society and the culture. At Itzinya I was able to cover everything that I need to know before initiating a start-up. Being a person who does not enjoy theory, I am happy to underline the practicality of the course. I would specifically emphasize how Itzinya helped me with networking within the business industry, especially since I was not familiar with the sector.

Regarding my time there, I had a wonderful experience getting to interact and work alongside people from such diverse backgrounds while learning more about the individual cultures